
A roman coloseum in Tunisia
Hi, I'm Gennaro
There's something I deeply enjoy about designing tools that make someone's working day a little more efficient.
I got into product design because I wanted to make things that improve how people work. That's what keeps me going, especially in complex domains where the challenge is finding the simplest solution to genuinely hard problems.
Outside of the screen, you'll find me cooking great meals for friends and family, hunting down the latest art exhibitions London has to offer, or plotting my next escape, whether that's a weekend city break or somewhere with a decent amount of sunshine and a beach nearby.

Senior Product Designer
@
EY
Sep 2021 – Now
London
Leading design across EY's tax platform, split between workflow tools and the AI-powered stuff. I've shipped four new AI product areas as the only designer on them, worked closely with engineering and product to figure out what's actually feasible, and got a user insights repository off the ground so teams across the business can actually find and use what they learn from customers.

User Experience Designer
@
My Community Finance
2020 – 2021
London
Worked as the sole designer within a small product team at a fintech startup connecting savers and borrowers with an ethical network of lenders, owning the design process across multiple customer journeys, from stakeholder workshops, low-fidelity concepts and content definition, through validation with real users to final front-end handover.

Digital Designer
@
Transmission
2018 – 2020
London
Worked as part of the creative team at a globally recognised B2B marketing agency, delivering digital
design for major tech clients including HP and Dropbox.
Education

MSc User Experience Design
@
Kingston University
2021 – 2023
London

User Experience Bootcamp
@
General Assembly
2018 – 2019
London

Communication Design
@
Accademia di Belle Arti Napoli
2012 – 2016
Naples
Volunteering

Learning Support
@
The Design Museum
2017 – 2019
London

Learning Support
@
Museum of Brands Packaging and Advertising
2016 – 2017
London
