Designing clarity into complexity
Designing clarity into complexity
Hi, I'm Gennaro, Product Designer with 8+ years solving complex problems for fintech and tax technology. Currently building AI-powered design experiences at EY.
London, UK
Specialised in Tax Technology
Case Studies:
Case Studies:
Keeping advisors ahead of every tax change
Two new AI-powered product that monitors legislation and surfaces the most impactful tax news per client, replacing manual tracking so advisors can focus on advice, not monitoring.
Coming Soon
Keeping advisors ahead of every tax change
Two new AI-powered product that monitors legislation and surfaces the most impactful tax news per client, replacing manual tracking so advisors can focus on advice, not monitoring.
Coming Soon
Instant answers from EY's knowledge base, powered by AI
A new AI assistant embedded into EY's flagship tax platform. Think ChatGPT for tax professionals, precise answers drawn instantly from the guidance and internal knowledge they already rely on.
Coming Soon
Instant answers from EY's knowledge base, powered by AI
A new AI assistant embedded into EY's flagship tax platform. Think ChatGPT for tax professionals, precise answers drawn instantly from the guidance and internal knowledge they already rely on.
Coming Soon
A redesigned way for tax professionals to collect client data
A redesign of EY's client information collection tool. Grounded in continuous discovery and usability testing, the redesigned experience reduced friction for both professionals and their clients.
Coming Soon
A redesigned way for tax professionals to collect client data
A redesign of EY's client information collection tool. Grounded in continuous discovery and usability testing, the redesigned experience reduced friction for both professionals and their clients.
Coming Soon
A redesigned way for tax teams to plan and collaborate
A redesign of EY's internal project management platform, with a clear view across projects and organisations, and the flexibility to work the way each team does.
Coming Soon
A redesigned way for tax teams to plan and collaborate
A redesign of EY's internal project management platform, with a clear view across projects and organisations, and the flexibility to work the way each team does.
Coming Soon
More about me:
Beyond the portfolio
There's something I deeply enjoy about designing tools that make someone's working day a little more efficient.
I got into product design because I wanted to make things that improve how people work. That's what keeps me going, especially in complex domains where the challenge is finding the simplest solution to genuinely hard problems.
Outside of the screen, you'll find me cooking great meals for friends and family, hunting down the latest art exhibitions London has to offer, or plotting my next escape, whether that's a weekend city break or somewhere with a decent amount of sunshine and a beach nearby.
More about me:
Beyond the portfolio
There's something I deeply enjoy about designing tools that make someone's working day a little more efficient.
I got into product design because I wanted to make things that improve how people work. That's what keeps me going, especially in complex domains where the challenge is finding the simplest solution to genuinely hard problems.
Outside of the screen, you'll find me cooking great meals for friends and family, hunting down the latest art exhibitions London has to offer, or plotting my next escape, whether that's a weekend city break or somewhere with a decent amount of sunshine and a beach nearby.
More about me:
Beyond the portfolio
There's something I deeply enjoy about designing tools that make someone's working day a little more efficient.
I got into product design because I wanted to make things that improve how people work. That's what keeps me going, especially in complex domains where the challenge is finding the simplest solution to genuinely hard problems.
Outside of the screen, you'll find me cooking great meals for friends and family, hunting down the latest art exhibitions London has to offer, or plotting my next escape, whether that's a weekend city break or somewhere with a decent amount of sunshine and a beach nearby.